Press Kit · +90

SECTION ABRAND KIT

LOGO & COLOUR & TYPOGRAPHY

LOGO VARIANTS

Mark · Dark

Square icon · 128×128 · the main mark for transparent use

.SVG ↓

Mark · Light

Square icon · 128×128 · for cream backgrounds

.SVG ↓

Wordmark · Dark

Horizontal full logo · 480×128 · ideal for a newspaper masthead

.SVG ↓

Wordmark · Light

Horizontal full logo · 480×128 · for print / white paper

.SVG ↓

Vertical · Dark

Vertical composition · 240×280 · for posters / banners

.SVG ↓

Vertical · Light

Vertical composition · 240×280 · light backgrounds

.SVG ↓

RULE 01

Minimum Size

At least 24px for the mark; at least 96px width for the wordmark. Below that the "+" symbol becomes illegible.

RULE 02

Clear Space

Leave at least the height of the "9" around the logo. Let it breathe in dense compositions.

DON'T

Don't

Change the colour (green → blue etc.)
Tilt or squash it horizontally
Add a drop shadow / gradient
Separate the "+" symbol

COLOUR PALETTE

#0a0908

Ink

Ana arka plan. Stadyum gecesi.

#f4ede0

Paper

Primary text & light background.

#3bff8c

Pitch Green

Primary accent. CTA, emphasis, success.

#ffb800

Penalty

Secondary yellow accent — warning/reward.

#ff3838

Red Card

Error, aggressive warning. Use sparingly.

#2a2521

Rail

Dividers, borders, line elements.

TYPOGRAPHY

DISPLAY

+90

Bebas Neue

Headlines, card titles, CTAs. Single weight (Regular 400). Never use at small sizes.

fonts.google.com ↗

BODY

Ag 90

IBM Plex Sans

Body text. Weights 300–700. ss01, cv11, tnum features on.

fonts.google.com ↗

MONO

3.14

JetBrains Mono

Numbers, odds, code, technical labels. Tabular-nums always on.

fonts.google.com ↗

SECTION BFACTSHEET

ONE-PAGE SUMMARY

Company: +90 Futbol
Founded: 2026
Location: Turkey
Strength: Data-driven football analysis SaaS · Poisson goal model with an xG rating
Product: 7 turnuva · 13 pazar · 3 katman (Free / Plus 129₺ / Pro 249₺)
Target market: Turkey + global
Positioning: Model transparency + AI context
Web: 90futbol.com
Press: 90futbol.info@gmail.com
Social: Instagram @doksan.futbol · X @arti90futbol · Facebook +90 Futbol

MODEL

An xG + goals based team rating in the top-5 leagues, a goal rating in the Süper Lig, a cross-league Elo in the Champions League; a Poisson scoreline matrix in all of them. 13 different markets are derived consistently from the 7×7 scoreline matrix. All parameters and assumptions are documented on the /methodology page.

AI LAYER

+90 AI gathers match context with real-time web search (injuries, motivation, press). This information is added as context on top of the model's numerical output — the numerical value is not manipulated.

LEAGUES

Premier League · La Liga · Serie A · Bundesliga · Ligue 1 · Champions League — 6 competitions in total.

LEGAL FRAMEWORK

+90 Futbol is an analysis and statistics tool. It is open to users aged 18 and over in Turkey; it offers content for information purposes.

SECTION DREADY COPY

POSITIONING MESSAGES

The blocks below can be used without editing. Click in a text area and select all with Ctrl+A / Cmd+A.

ONE-SENTENCE SUMMARY · ~30 WORDS

+90 Futbol is a data-driven analysis platform that offers match previews for the Süper Lig, Europe's top-5 leagues and the Champions League with a Poisson goal model and an xG-based team rating, combining model transparency with AI context analysis.

SHORT PARAGRAPH · ~100 WORDS

Founded in Turkey in 2026, +90 Futbol aims to take football analysis out of "black box" prediction and turn it into a transparent data tool. In the top-5 leagues the platform produces a 7×7 scoreline probability matrix for every match from team ratings derived from expected goals (xG) and goals, and from it gives consistent output for 13 different markets. A context layer enriched with +90 AI summarises injuries, motivation and press news. A three-tier subscription model — Free, Plus (₺129) and Pro (₺249) — lets users go deeper according to their needs. The goal: to offer a data layer that does not hide the model's assumptions and in which the user makes their own decision.

DETAILED PARAGRAPH · ~250 WORDS

+90 Futbol is a data-driven football analysis platform founded in Turkey in 2026. It covers 7 competitions in total: the Premier League, La Liga, Serie A, Bundesliga, Ligue 1, Süper Lig and Champions League. At the core of the model in the top-5 leagues are attack/defence ratings calculated from the expected goals (xG) and goals each team created and conceded in its last 38 league matches; in the Süper Lig the same method is applied with goals; in the Champions League, where teams come from different leagues, a cross-league Elo rating is used. At the end of these steps a 7×7 scoreline probability matrix is obtained for each match; 13 markets, including 1X2, under/over, both teams to score, double chance, Asian handicap, correct score, goal range and HT/FT, are derived consistently from this matrix. The numerical model is complemented by a context layer fed by +90 AI and real-time web search; injuries, motivation and press news are summarised, but the model's numerical output is not manipulated with this information — the user sees both layers and makes their own interpretation. The Backtest page openly publishes the model's Brier score, log-loss and calibration performance on the matches of the last 240 days. The Free tier offers free access to up to 5 analyses a day; the Plus (₺129 a month) and Pro (₺249 a month) tiers provide a wider range of markets and +90 AI context analysis respectively. +90 Futbol is not a tool that sells predictions; it is a data layer that documents its assumptions openly.

TEAM QUOTE · READY QUOTE

"In football there is no such thing as a 'correct prediction' — only well-calibrated probabilities. The aim of +90 Futbol is to show users openly which assumptions the model uses and how sure it is from which data. We want users to know what they are working with when they make their decision; we don't sell a black box, we offer a measuring tool." — The +90 Futbol team